Thebagstores News

Brief Introduction About New Balance Shoes

by Administrator | 1 comments

New Balance Athletic Shoes, Inc. is an American footwear company based in Boston, Massachusetts. It began existence as New Balance Arch Support Company and exclusively sold arch supports and other shoe accessories. In the 1970s New Balance expanded to include specialized shoe design. Today New Balance Athletic Shoes, Inc. includes the brands Dunham, PF Flyers, Aravon, Warrior and Brine.
New Balance Arch Support Company was founded in 1906 by William J. Riley, a 33 year old English immigrant to the US. The original company then only provided some accessories designed for making people's shoes fit better. In 1934, Arthur Hall joined the company and took charge of New Balance's marketing strategy that was to advertise their products to people who needed to be standing for hours everyday for the jobs. Some sources show that most of New Balance company's primary customers at that time were police officers and waiters.

The first New Balance tennis shoe (called the "Trackster") was designed out by Riley's daughter and son-in-law in 1961, however, New Balance did not gain much benefit until it switched hands to Jim Davis. In the US there was a jogging craze in the 1970s, and Boston was just at the epicenter of that storm.

In fact, New Balance had only six employees who manufactured roughly 30 pairs of shoes a day. Those specialty shoes were designed for customers with specific needs. Davis was greatly successful in expanding markets for the company. In very short time, New Balance athletic shoes had been in large demand in North America.

New Balance has experienced a lot of changes in the last few decades. The head of its operations is no longer a Bostonian but a Californian. New Balance factories were opened in England (to accommodate a growing European market) and later in China. But there are a few principles that New Balance tries to keep consistent. First, New Balance still maintains five factories in the United States – a rarity in these days of globalization and cheap labor overseas. Also, New Balance has a strict “Endorsed by No One “ policy that refuses to cater to the bankbooks of celebrity athletes.

News for Sunday 28 February, 2010

• New Balance Shoes- Hot Favorite of Many People
• How to get new balance shoes at a discount

News archive